Reasons why you need to go Data Driven

Improve ROI

Invest smart and analyze smarter.

Boost Conversion

Pump up your conversion funnel. plug the gap.

Unlock new potential

Know the unknowns. Get competitive advantage faster than your competitor.

Budget Savings

Find the waster of your budget and shut it down !

What your business needs to see everyday

Customers 360

Conversion Funnel by Channel

Marketing automation report

Customer lifetime value

Predictive modeling

Omni channel conversion

ANSWERs to your business questions

ROI by channel

Are Marketing spend by channel align with its contribution to business?

Audience analysis

Your web users can change from time to time. Are they still the same?

Drop-off analysis

What’s the thing that turn people off your website

Omni channel experience mapping

User-based browsing pattern, could be very different from offline store

Conversion funnel analysis

Anything we can improve in our conversion funnel

Social contribution analysis

Are social activities bringing any value to website?

Content analysis

What’s the best and worst performing pages? How to fix it

User reaction analysis

What currently is Visitor’s Loyalty & Recency? Compare to pre-launch of new product?

  • Are Marketing spend by channel align with its contribution to business?
  • Are content strategy bringing quality traffic?
  • Your Web users can change from time to time. Are they still the same?
  • What’s the thing that turn people off your website
  • User-based browsing pattern, could be very different from offline store
  • Anything we can improve in our conversion funnel
  • Are social activities bringing any value to website?
  • What’s the best and worst performing pages? How to fix it
  • What currently is Visitor’s Loyalty & Recency? Compare to pre-launch of new product?
  • What’s the optimal balance between paid and non-paid media investment
  • What causing the drop of conversion, since when, where to fix

WHICH data you can and should track

Paid campaign

Performance Search Ads, Display Ads, Social Ads, Advertorial and all other forms of Ads

Acquisition

Performance Holistic view of Paid, Owned, Earned assisting each other in multi-channel and multi-device journey.

Content performance

Social content, web content and all other forms of content.

Conversion funnel

Every e-commerce should track conversion funnel from start to finish. Especially multi-pages and long funnel require extra attention.

Social contribution

How social contribute to conversions on your website.

User journey

You'll be able to see user journey from media source ( keywords, ads, social content ) and media interactions to final conversions